The site retains the same colour throughout, it is dark and black and reflects the film itself and the supernatural theme of it. Each page contains much space and is centered around one idea, such as the trailer, the characters, the dates etc.
The front page contains a picture of the main character and the background is an image of the city which the film is about, these elements give continuous insight to the storyline of the film and build up an expectancy by the viewers of what they will see in the film.
There are many posters for this film, most of them contain very little information other then a couple of dates and the name of the film. They mostly contain images of the two main characters and are in similar formats which relate them to each other.
The menu system is also interactive.
The target audience is a wide age-range, from 15 years to 30's, the site is interactive both visually and through audio, it targets people who like action and some sort of tradgedy through the dark colurs and full-on background sound.
I like the fact that it is all very simular, it makes it easy to relate every part of the film and its advertisments.
http://thedarkknight.warnerbros.com/dvdsite/
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